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Author: upload113 on 5-09-2015, 09:32
Lynda - Lead Generation Fundamentals
Size: 557MB | Duration: 1h 33m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English

Start a lead generation program at your organization & start converting prospects into loyal customers. Join marketing expert Dina Shapiro as she walks through the essentials of creating a solid lead gen pipeline that will support your business for years to come. Learn how to evaluate & set business goals & KPIs, & create content to entice your target audiences. Then find out how to leverage l&ing pages, social media, & keywords to convert those prospects into leads, & staging the purchase process just right, to transform those leads into customers. Finally, discover how to monitor your customer's experience after the sale, reward their loyalty, & measure your program's performance. By the end of the course, you'll have the tools & action plan to keep optimizing your lead generation strategy & exp& your customer reach.
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